One of the most common things I hear from my social media clients is that it’s hard to stay consistent. I mean, I get it. Life is crazy and the last thing I want to worry about is whether or not I’ve posted on my Facebook business page at the end of the day. If you’re already saying “Amen!” then keep reading because whether you run your own biz or you have a team around you handling all the things, today I’m sharing some simple ways to make social media less of a struggle.
Create a Content Calendar
Before you sit down to post anything on social media, it can be a lot less overwhelming if you first create a plan. "Content calendar" might sound fancy, but really it's just a plan. You can use an Excel sheet, print out a blank calendar, or purchase a pretty desktop calendar from your favorite home store. Find what works for you and use that to jot down your ideas and create a schedule of when you'll post and what. I also recommend clients compare their content calendar to their personal calendar - if you know you're going on vacation for a week, then as you're preparing your content calendar make a note that the posts during your vacation week will have to be scheduled ahead of time etc.
Take Pictures Regularly
One of the things clients tell me is that they don't know what to post or they don't have pictures to use... in the age of smartphone technology, this should never be the case. You can snap a photo anytime and begin creating a "bank" of content to share on your social media channels. Maybe that's taking pictures of your design process and then sharing a "before and after," or if you have physical products, it might look like taking an hour or two to set up a bunch of flat lays in front of your window where the lighting is best. If you can, take a bunch of images at once so you have them for future use. This is called batching your work, instead of doing a little bit everyday which can become stressful.
Whatever your business or industry, find a way to get creative and get into the habit of regularly taking photos so you have a stream of content at your fingertips. If it’s in your budget, invest in professional images for your marketing and website use. Did you know you can rent out the INSPIRE Coworking Space for photo shoots and events? It’s got wonderful lighting and aesthetics for creating beautiful photos. And with multiple rooms and a variety of furniture, you can bring a few outfits and create a bunch of different looks. For more info on the space, click here. Or to schedule a branded shoot, contact me today! My team can help you choose your looks, select your colors and stage the area to create the perfect photos and videos.
Start a Blog
Want to ensure you'll never be at a loss for what to post? Start a blog. If you have a variety of YOUR OWN content to share on social media, you'll never need to post a random article from someone else's website again. And one blog post goes a long way. Click here to learn how to turn ONE blog post into FIVE or more social media posts by pulling it apart and repurposing bits of information in new ways. A blog is also great for SEO purposes. And when potential customers come to your site, a blog can highlight your recent projects, your expertise and lend to your credibility. In other words… if you don’t have one, start one!
Find An App to Schedule Your Content in Advance
If you want to stay consistent, scheduling your content in advance will give you a bird's eye view of what's happening on your social media channels so you'll know exactly when you need to post again or schedule new content. Most apps have a monthly view so you can literally sit and plan what's on your content calendar and keep track of when your content will expire. I recently shared some of my favorite apps for scheduling content on Facebook, Pinterest, and Instagram, along with my affiliate links. So if you don't have an account with any of these platforms yet - click here to save a few dollars when you sign up!
Staying consistent on social media isn't rocket science, it's just a matter of being intentional. These tips can certainly make things easier, but it will take some time and effort for your processes to feel like second nature. Over time, however, social media doesn't have to feel like a chore. You'll learn how to repurpose the content you have and once you find what speaks to your audience, choosing your topics will be easier. For additional tips and advice, find me at the INSIPRE Coworking Space or visit my blog.